Immersive experience design at destination scale: world expos, giga-projects, landmark attractions and large-scale shows. Creative direction from concept to completion, and the decades that follow.
Institutions and programmes across world expos, giga-projects, national museums and landmark attractions, delivered with Immersive International and partner studios.
Ready to create something extraordinary?
Let's TalkImmersive shows, real-time holographic productions and experiential media at destination scale.
World expos, giga-projects, landmark attractions and large-scale shows, delivered with Immersive International. The role is stated on each project.
Co-led artistic, creative and creative technology direction for the host nation's flagship pavilion at Expo 2020 Dubai, the most visited of its thematic pavilions, designed by Foster + Partners and delivered with Immersive International. Immersive experiences across 150 screens and holographic displays reached over 7 million visitors, and after the Expo the pavilion was converted into a permanent museum at Expo City Dubai.
View full case study
Africa's first mist-projected holographic show, developed by Immersive International with Agusta Productions. Spanning 6,500 square metres across Victoria Falls' natural mist, this Guinness World Record attempt turns one of the Seven Natural Wonders into a stage for conservation storytelling.
View full case study
Experiential frameworks for the cultural districts of THE LINE. Three and a half years on NEOM, where Immersive International worked directly with the client. Interfaced with the Entertainment & Culture leadership and helped present their strategy to NEOM's overall leadership, as the studio's Executive Art Director, developing entertainment and culture strategy for the cultural districts of a linear city planned at national scale.
View full case study
Co-led the creative direction as part of Immersive International's creative leadership team for the UK's first content-driven pavilion, with WOO Architects and ES Global on the building. A twenty minute journey through British innovation, from Ada Lovelace to artificial intelligence, seen by over a million visitors.
View full case study
Concept co-developed with Steven Spielberg and Foster + Partners, delivered with Immersive International. A 360-degree shared experience at Comcast's headquarters, where a whole audience watches together inside the sphere, without individual headsets.
View full case study
Contributed experiential strategy with Immersive International to the revitalization of one of the most visited museums in the world, across more than twenty galleries, with immersive storytelling and interactive technology in the renewed exhibitions.
View full case studyInnovation milestones across continents and industries, created in collaboration with Immersive International.
The world's first holographic car race at BMW Welt auditorium in Munich.
Live on-stage race featuring BMW i8 Roadster against holographic iVision Dynamics.
Hologram theatre show blending immersive design with live performance in China.
Spatial audio and animated content across 7 screens for the new golf league launch.
Transforming shopping into artistic encounter with experiential interaction design.
Oil-painting aesthetic visuals and 3D character animations for Asia's biggest star.
Immersive installation with Foster + Partners and Steven Spielberg at Comcast HQ.
"Waterfalls Never End" – Africa's first mist-projected hologram show spanning Victoria Falls in 2024.
Interactive mirror room touring UK festivals with generative timelines and 360° photo moments.
Cape Town NYE 2014: 3D mapping on City Hall for 100,000 people, celebrating design and honouring Mandela.
Immersive holographic racing experience combining real-time projection technology with interactive gaming elements.
Destinations are judged for years after the opening, and that is what I design for. More about Anton
I create the concept, present it to the people who decide, and hold it to the highest standard through to completion.
Since 2000 I have worked concept to completion on cultural, governmental and brand projects, from early live shows to world expos, including ten years with Immersive International as Executive Art Director and Chief Creative Technologist, and Head of Content and Animation. Head clients and studio heads bring me in for the same reason: the ambition survives the budget, and what opens is what was agreed.
I work independently, as a named creative partner to studios and developers, on their contract and under their NDA, and I do not approach their clients. I read every project as an organism: the psychology of audiences, clients and collaborators, and the social dynamics that decide whether a place keeps living long after it opens. I solve creative problems with precision and technical problems with imagination.
The six selected projects above were created with Immersive International, and each states my role on it. How I work, what an engagement looks like and the confidential work I can describe in person are on the About page.
"His visionary approach to immersive media, narrative design, and large-scale experience production made a significant impact on the project's success and on Expo 2020's broader creative legacy."
Erik van der Schaft CEO Artainment & Director, Mobility Pavilion at Expo 2020 Dubai
"He brings proven capability in experience-led planning, large-scale content and media delivery, and collaborative execution that aligns with national cultural ambitions."
Conor Roche Director of Culture & Entertainment, NEOM
Coverage and recognition for projects delivered with Immersive International. All press
AV Magazine's feature on the UK Pavilion quotes Anton Kononov, Immersive International's Chief Creative Technologist, on the hybrid media-server system behind the show and a finale scene of more than 220 projection-mapped surfaces.
World-first projection show larger than a football pitch, spanning 6,500 square metres across the mist between Zambia and Zimbabwe. A Guinness World Record attempt for the largest projection onto a natural water canvas, towering above both Big Ben and the Statue of Liberty.
The UK's first story-led pavilion showcases spatial storytelling and immersive experiences that redefine national representation at world expos.
Sustainable, reusable modular structure featuring parametric design and dynamic lighting that showcases British innovation and creativity on the world stage.
Sustainable, demountable building design featuring spatial storytelling and immersive experiences that showcase British creativity and innovation.
Three-year project creating visual and interactive content for Alif - The Mobility Pavilion, featuring 227.7 million pixels across 150 screens and world-first AI workflow technology.
A 360-degree dome installation offering shared VR experience, demonstrating the future of cinema through cutting-edge design and technology.
Immersive experience design, creative technology and experiential masterplanning for world expos, giga-projects and attractions.
For studios, developers and organisers planning experiences at destination scale: creative direction, advisory and supervision, or a team assembled for the project, under your contract and NDA.